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Why list your home with us?

1. Great online exposure!

Our websites rank high on the major search engines for phrases or words buyers are using to search for homes in this area.  The internet has become the major search tool for home buyers when searching for their next home.

According to the National Association of Realtors:

• Over 84% of all home buyers used the Internet in their search for a home in 2007, up from 41% during 2001.  Over double what it was 6 years prior.
   

• 83 out of every 100 home buyers in 2007 found the internet somewhat to very useful information in their home search process.  This shows the power of online advertising apposed to the newspaper and open house which are the ways of the past.  Only 3 out of every 100 home buyers found the newspaper very useful and only 4 out of every 100 home buyers found open houses very useful.  This shows in the study done by the National Association of Realtors which asked buyers where they found the home they purchased.  In 2007, 42% of buyers said they found the home they purchased thru an agent, 29% found it online, 14% found it by the yard sign, 8% thru a relative, friend or neighbor, 3% thru newspaper or other print advertisement, 3% knew the sellers and purchased direct from them, 1% thru a home book and less than 1% thru an open house.
   

• 73% of all 2007 internet-using home buyers drove by or visited a home with a real estate agent as a result of their use of a real estate web site.
   

• 92% of 2007 home buyers who searched on the Internet purchased their homes through real estate professionals.

2. Excellent  and "Effective" Marketing

Internet

• The internet is THE most widely used source of information used by home buyers when searching for their next home.
   

• Our web sites rank extremely high on the major search engines for the searches being used by home buyers for this area.  Go ahead and run test search  for yourself.   What would you type into the search engine if you were searching for a home in Brentwood, Franklin, Thompson Station, Spring Hill, College Grove, Nolensville, Fairview, Nashville, or Williamson County Tennessee?  Your listing will be posted on our websites.
   

• We post your listing on www.Realtor.com, www.Realtracs.com, www.KW.com, as well as all our websites.  Realtor.com and the MLS are the two most used websites by buyers.  KW.com is our nationwide Keller Williams Realty company site used by over 60,000 of our agents for relocation networking.  KW.com syndicates your listing to other widely used real estate sites like Google, Yahoo real estate, Trulia.com and others.  We purchase enhanced listings thru Realtor.com so we can post more photos of your listing and create a featured listing border around your listing so it stands out from other listings on that site.  This also allows us to post a link to the visual tour on our website so buyers can view many more photos than they would on the regular listings.
   

• Photos sell and buyers want to see them.  We post the maximum number of photos allowed on these sites and on our sites.  We post as many photos as it takes to show every room, feature, fixture, appliance and upgrade.  Your listing on Realtracs.com will have links to the visual tour web pages on our sites.

The Agent

• The real estate professional is the 2nd most used source of information for home buyers or buyer agents when searching for a home.  We list our mobile phones on ALL advertisements so that ALL potential buyers may call us to inquire about your home or land.  We try to answer all calls between 8am and 8pm central time.  If we are not able to answer immediately, we try to return calls within one hour.  Go ahead, give us a call.  Call Casey Baird at 615-477-3484 or Raine Baird at 615-477-3542.
  

Yard Sign

• The yard sign is the 3rd most used information resource used in their home search.   Our yard sign includes our office number, website address directing buyers to view photos of your home and an 800 info line so buyers can call to get information about your home 24/7.  The 800 service call captured their number and sends us a text message of that number so we can call them to try to initiate a showing.  To get the price in the recording they have to press zero which sends them to our mobile phones.
   

The Newspaper and Open House

• We don't use this media anymore because it has become very ineffective in selling homes.  We would rather take the budget we used to spend on this and purchase paid links and ads online on several different sites and search engines to capture the large percentage of buyers there rather than the small percentage using the newspaper.  Only a small percentage of listings available are in the newspaper.  This makes it a very useless tool for buyers to use when looking for a  home.  This may be why less than 3% of home buyers say they found the home they purchased with this type of media.  If you absolutely want to have an open house, we can advertise the open house and have one of our team agents attend.

Homes Magazine Ads

• We don't use this media anymore because it has become very ineffective in selling homes.  We would rather take the budget we used to spend on this and purchase paid links and ads online on several different sites and search engines to capture the large percentage of buyers there rather than the small percentage using the home books.  There are so many different home books out there and only a fraction of the listings available are in each one of them.  This makes it practically a useless way for buyers to find homes.  This may be why less than 3% of home buyers say they found their home with this type of media.

It's all about "Effective" marketing to get more buyers thru your front door.  We spend our ad budget toward the most effective advertising media, which is the media that buyers are using and find useful to find the homes they purchase.  It doesn't make sense to spend heavy on ineffective outdated media that buyers are not using nor find useful.  It does make sense to spend heavy on those media buyers say they use, say they find useful and say where they found the home they purchased. 

3. Exceptional Service

   • We are always available via mobile phone and list our mobile phone on all advertisements, including the yard sign(the 800 number on the yard sign sends callers to our mobile phone). 
      

   • Our showing appointment desk hours are from 8am to 8pm Monday through Saturday and from 10am to 6pm on Sunday.  This is longer than any other showing appointment center in the area.  The benefit to you is that buyers or buyer agents who want to set up a showing for your listing have the ability to set up showings when needed, especially on weekends and evenings when most offices are closed.  You can set the hours for the showing desk to contact you in the showing instructions that you can change at anytime online at the showing center website. 
      

   • We will also keep you informed with feed back from showings and each step of the process to the closing table.  You will have access to your showing feedback online through our central showing system.  You are emailed a weekly report of all showings and feedback submitted by showing agents.
      

   • We keep up with current trends, surveys, articles and statistics so that we know what will work best to market your home for sale.
      

4. Reputable Real Estate Company

• Reliant  Realty has 4 local offices in Middle Tennessee located in Davidson, Williamson, Sumner and Rutherford counties.

• Networking power of over 200 agents and growing. 

• Central Showing System to set up showings for your listing 7 days a week from 8am to 8pm Monday thru Saturday and 10am to 6pm on Sunday.  This system gives you access to showing information and feedback information at any time.

*Statistics given for buyers and sellers and media used to find or sell homes comes from the "2007 profile of home buyers and sellers" published by the National Association of Realtors.