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Why list your home
with us?
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Great online exposure!
Our websites rank high on the major search
engines for phrases or words buyers are using to search for
homes in this area. The internet has become the major search
tool for home buyers when searching for their next home.
According to the National Association of
Realtors:
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Over 84% of all home buyers used the Internet
in their search for a home in 2007, up from 41% during
2001. Over double what it was 6 years prior.
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83 out of every 100 home buyers in 2007 found
the internet somewhat to very useful information in their
home search process. This shows the power of online
advertising apposed to the newspaper and open house which
are the ways of the past. Only 3 out of every 100 home
buyers found the newspaper very useful and only 4 out of
every 100 home buyers found open houses very useful. This
shows in the study done by the National Association of
Realtors which asked buyers where they found the home they
purchased. In 2007, 42% of buyers said they found the home
they purchased thru an agent, 29% found it online, 14% found
it by the yard sign, 8% thru a relative, friend or neighbor,
3% thru newspaper or other print advertisement, 3% knew the
sellers and purchased direct from them, 1% thru a home book
and less than 1% thru an open house.
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73% of all 2007 internet-using home buyers
drove by or visited a home with a real estate agent as a
result of their use of a real estate web site.
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92% of 2007 home buyers who searched on the
Internet purchased their homes through real estate
professionals.
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Excellent and "Effective"
Marketing
Internet
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The internet is THE most widely used
source of information used by home buyers when searching for
their next home.
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Our web sites rank extremely high on
the major search engines for the searches being used by home
buyers for this area. Go ahead and run test search for
yourself. What would you type into the search engine if
you were searching for a home in Brentwood, Franklin,
Thompson Station, Spring Hill, College Grove, Nolensville,
Fairview, Nashville, or Williamson County Tennessee? Your
listing will be posted on our websites.
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We post your listing on
www.Realtor.com, www.Realtracs.com, www.KW.com, as well as
all our websites. Realtor.com and the MLS are the two most
used websites by buyers. KW.com is our nationwide Keller
Williams Realty company site used by over 60,000 of our
agents for relocation networking. KW.com syndicates your
listing to other widely used real estate sites like Google,
Yahoo real estate, Trulia.com and others. We purchase
enhanced listings thru Realtor.com so we can post more
photos of your listing and create a featured listing border
around your listing so it stands out from other listings on
that site. This also allows us to post a link to the visual
tour on our website so buyers can view many more photos than
they would on the regular listings.
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Photos sell and buyers want to see
them. We post the maximum number of photos allowed on these
sites and on our sites. We post as many photos as it takes
to show every room, feature, fixture, appliance and
upgrade. Your listing on Realtracs.com will have links to
the visual tour web pages on our sites.
The Agent
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The real estate professional is the
2nd most used source of information for home buyers or buyer
agents when searching for a home. We list our mobile phones
on ALL advertisements so that ALL potential buyers may call
us to inquire about your home or land. We try to answer all
calls between 8am and 8pm central time. If we are not able
to answer immediately, we try to return calls within one
hour. Go ahead, give us a call. Call Casey Baird at
615-477-3484 or Raine Baird at 615-477-3542.
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A TEAM of agents will be working to sell
your home, not just one. We work as a team to sell your
listing. The advantage to this is that there's more than
one agent available to take calls, answer questions
about your home and show your home. If one of us isn't
available, another usually is. This makes us many times
more effective as a single agent. We also have a very team
oriented environment throughout our sales office of over 175
agents.
Yard Sign
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The yard sign is the 3rd most used
information resource used in their home search. Our yard
sign includes our office number, website address directing
buyers to view photos of your home and an 800 info line so
buyers can call to get information about your home 24/7.
The 800 service call captured their number and sends us a
text message of that number so we can call them to try to
initiate a showing. To get the price in the recording they
have to press zero which sends them to our mobile phones.
The Newspaper and Open
House
Homes Magazine Ads
It's all about "Effective" marketing to get
more buyers thru your front door. We spend our ad budget
toward the most effective advertising media, which is the
media that buyers are using and find useful to find the homes
they purchase. It doesn't make sense to spend heavy on
ineffective outdated media that buyers are not using nor find
useful. It does make sense to spend heavy on those media
buyers say they use, say they find useful and say where they
found the home they purchased.
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Exceptional Service
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We are always available via mobile phone and
list our mobile phone on all advertisements, including the
yard sign(the 800 number on the yard sign sends callers to
our mobile phone).
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Our showing appointment desk hours are from
8am to 8pm Monday through Saturday and from 10am to 6pm on
Sunday. This is longer than any other showing appointment
center in the area. The benefit to you is that buyers or
buyer agents who want to set up a showing for your listing
have the ability to set up showings when needed, especially
on weekends and evenings when most offices are closed. You
can set the hours for the showing desk to contact you in the
showing instructions that you can change at anytime online
at the showing center website.
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We will also keep you informed with feed back
from showings and each step of the process to the closing
table. You will have access to your showing feedback online
through our central showing system. You are emailed a
weekly report of all showings and feedback submitted by
showing agents.
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We keep up with current trends, surveys,
articles and statistics so that we know what will work best
to market your home for sale.
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Large Nationwide Real Estate
Company
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Keller Williams Realty has over 650 offices
across the United States and Canada.
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Networking power of over 75,000 agents
nationwide, over 250 agents in our Brentwood and Franklin
offices in addition to over 700 agents in our offices in
Murfreesboro, Columbia, Mt. Juliet, Shelbyville,
Hendersonville and Clarksville.
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Our offices hold caravans and advertise our
listings or open houses to our agents via our company
intranet.
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Central Showing System to set up showings for
your listing 7 days a week from 8am to 8pm Monday thru
Saturday and 10am to 6pm on Sunday. This system gives you
access to showing information and feedback information at
any time.
*Statistics given for buyers and sellers and
media used to find or sell homes comes from the "2007 profile
of home buyers and sellers" published by the National
Association of Realtors.
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